PERCEPTIONS ABOUT PSYCHOLOGICAL IMPACT OF FOOD

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Rehma Tariq

Abstract

Background: Food plays a fundamental role not only in physical health but also in emotional and psychological well-being. Its influence extends to mood regulation, self-image, and social behavior. In contemporary society, where media and cultural norms heavily dictate body ideals and food trends, it becomes essential to explore how individuals emotionally engage with food, particularly when psychological stressors or lifestyle disruptions are present.


Objective: To explore how individuals who identify as food lovers perceive the psychological impact of food, especially in relation to emotional, cultural, and societal influences.


Methods: This qualitative study employed Interpretative Phenomenological Analysis (IPA) to understand subjective experiences related to food and its psychological effects. A purposive convenient sampling technique was used to recruit six participants (N=6), comprising 2 males and 4 females aged between 25 and 40 years. Semi-structured interviews were conducted in a one-on-one setting. All interviews were audio recorded with participant consent and later transcribed verbatim for analysis. Data collection continued until thematic saturation was reached.


Results: Analysis revealed three superordinate themes: Medical Issues, Self-Perception, and Cultural and Environmental Perception. Within these, 3 major themes and 28 sub-themes were identified. Key findings showed that 83.3% of participants experienced emotional eating linked to stress or trauma, 66.6% reported body dissatisfaction influenced by societal or media standards, and 100% expressed concern over food hygiene and cultural norms. Influencing factors included status consciousness, food presentation, media-driven beauty ideals, and lack of dietary awareness.


Conclusion: The study highlighted that, emotional, cultural, and environmental factors significantly shape individuals’ food perceptions and psychological well-being. These findings underscore the importance of culturally sensitive awareness programs focusing on healthy eating, body acceptance, and mental health support.

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Author Biography

Rehma Tariq, University of The Lahore, Lahore Campus, Pakistan.

Master in Clinical Psychology from Lahore School of Professional Studies (LSPS), University of The Lahore, Lahore Campus, Pakistan.